The magazine for the Snapchat generation

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Snapchat Marketing Insider: Zendesk

As attention became a new ruling currency in marketing paradigm nowadays, customer retention along developing branded communities of true advocates and evangelists have gained a new meaning for companies. To manage these customer behaviours, they have to take advantage of dedicated tools. One of them is (of course) Snapchat.

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These media make great job on Snapchat

Uncertain, rolling coaster-like times determine especially the media approach, which could be summarised as ‘be switched on to emerging solutions with hope to make a fortune’. The media become early adopters taking a risk which leads them toward the unknown. Media outlets not only embrace Snapchat in a dedicated way (Discover section) but also struggle to be your friend on this mobile app. It’s not a secret that Snapchat owners more or less woo media entities to produce snap-tailored and ephemeral content because of consideration for user attention. Basically, everything is about time spent daily by young people who are media agnostic. In other words, they don’t go for traditional television with its passive way to build audience experience. Additionally,...

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Examples of real-time marketing on Snapchat

Enormous popularity of social media has led businesses to a completely different level of operation. They had to switch on an up-to-date mode which caused 24/7 standby. User attention, along with data, became a brand-new currency. It considers Snapchat too.

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These dubstep producers have settled on Snapchat

Have you heard about sex between the machines? Well, even if it does not literally exist, some claim that it can be witnessed by listening to a peculiar kind of music. Dubstep, as it’s the genre in question, is the latest generation of urban music born in South London 20 years ago.

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Snapchat can jump, NBA can take a snap. NBA on Snapchat

Amazing slam jams, impressive set of assists, gorgeous cheerleaders and extraordinary dynamics of every match - this is, among others, what millions of people across the world love in NBA. Moreover, do you know that basketball is one of the most popular sports disciplines among Snapchat users too? Surprised? Thrilled? If you are, just learn more.

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