Some people reckon that “New Albion” is a part of the USA (google it to check for yourself). It’s only a vain hope for those who jealously head to the north, to promise land, though. In fact, Canada wears the trousers on many surfaces. One of them is social media. It’s therefore not surprising that it’s driven by Canadian entities breaking a new ground in Snapchat marketing.
The magazine for the Snapchat generation
Enormous popularity of social media has led businesses to a completely different level of operation. They had to switch on an up-to-date mode which caused 24/7 standby. User attention, along with data, became a brand-new currency. It considers Snapchat too.
Every minute of every day and every step they make, Snapchat owners struggle to grab their audience’s attention, and as a result make them not leave this mobile app. A core of this machine of engagement are 24-hour snaps. It’s not everything, though. Snapchat has another secret weapon called trophies.
Running and growing (whether it’s small or big) business is like running a marathon. Sometimes you have to speed up and reinforce your current position. From time to time, you have to slow down to save stamina and avoid fizzling out closer to the end of the race. As an entrepreneur, being still hungry in many fields is equally important. One of the best ways to learn it is to temporarily look at things from a new perspective. So let’s assume a laid-back attitude and take a glance at what you can draw from sports field on Snapchat.
It’s quite easy to find big companies which operate on Snapchat. They are also quoted in many articles as the examples how other brands should adapt to peculiar environment of this mobile app. Snapchat wasn’t created only for corporations, though. There’s a huge group of smaller enterprises which should have a chance to be here too. That’s why we caught up on this marketing shortage for small and medium-sized business.