Every social media platform has its own heroes who are part of its success. Facebook has Dwayne “The Rock” Johnson, for example. In turn, Donald Trump rules with his peculiar style on Twitter. What about Snapchat then? It might be a little surprise for you, but I don’t have the Kardashian family in mind, nor do Jenner sisters nor DJ Khaled cross my mind. Why? Because they are only a tip of the Snapchat iceberg. More interesting things happen beneath.
The magazine for the Snapchat generation
Running and growing (whether it’s small or big) business is like running a marathon. Sometimes you have to speed up and reinforce your current position. From time to time, you have to slow down to save stamina and avoid fizzling out closer to the end of the race. As an entrepreneur, being still hungry in many fields is equally important. One of the best ways to learn it is to temporarily look at things from a new perspective. So let’s assume a laid-back attitude and take a glance at what you can draw from sports field on Snapchat.
It’s quite easy to find big companies which operate on Snapchat. They are also quoted in many articles as the examples how other brands should adapt to peculiar environment of this mobile app. Snapchat wasn’t created only for corporations, though. There’s a huge group of smaller enterprises which should have a chance to be here too. That’s why we caught up on this marketing shortage for small and medium-sized business.
In the post World War II era, generations had to rebuild the world from scratch. They have set a brand-new reality with certain order and rules in economy, for example. Even now their influence is tangible. Let’s look at the evolution of social media. Snapchat is the promised land for Gen Y and Gen Z. Thus, institutions of higher education have massively entered the snap world to be with them.
For sure, when you conjure up “social media” and B2B sphere, LinkedIn comes to your mind as a prime destination for this issue. But we recommend you to reconsider business approach for one thing. Snapchat is not only for the youth anymore. According to the recent data, over 40% of its audience is 25+. Heading for mature level, entrepreneurial spirit is growing in strength on Snapchat.