In the dog-eat-dog environment, companies engage in a variety of strategies for struggling for people’s attention on Snapchat. They do it for some reason. Building brand awareness and acquiring customers is one of them. But others do it with hope to poach and attract talented new employees, instead.
The magazine for the Snapchat generation
Once upon a time, someone recommended you to immediately check out certain mobile app which is believed to powerfully remodel people’s perception of what social media is. You’re finally convinced to this idea and you grab a copy of it. At this moment, first thought which come to your mind is necessity to look for people, friends or brands. You can’t find them, though. What’s your next step? Let’s find a help!
A Snapchat transition from the underdog to the dark horse of social media is underway. In fact, over 187 million active users can’t be wrong. While Snapchat is building up its advertising roster, more and more industries notice this mobile app as a promising destination for their business. E-commerce is knocking on the Snapchat door too.
Some people reckon that “New Albion” is a part of the USA (google it to check for yourself). It’s only a vain hope for those who jealously head to the north, to promise land, though. In fact, Canada wears the trousers on many surfaces. One of them is social media. It’s therefore not surprising that it’s driven by Canadian entities breaking a new ground in Snapchat marketing.