As attention became a new ruling currency in marketing paradigm nowadays, customer retention along developing branded communities of true advocates and evangelists have gained a new meaning for companies. To manage these customer behaviours, they have to take advantage of dedicated tools. One of them is (of course) Snapchat.
The magazine for the Snapchat generation
After a while, we continue with sharing information about another business with you. It believes and develops its marketing force thanks to Snapchat. Additionally, it takes advantage of not only this mobile app but also of another existing tools which are attributed to Snap domain.
It’s quite easy to find big companies which operate on Snapchat. They are also quoted in many articles as the examples how other brands should adapt to peculiar environment of this mobile app. Snapchat wasn’t created only for corporations, though. There’s a huge group of smaller enterprises which should have a chance to be here too. That’s why we caught up on this marketing shortage for small and medium-sized business.