Customization of self-expression is an enormous advantage for Snapchat. It can happen thanks to plenty of lenses available, easily turned on by just a few clicks. Many brands leverage this creative tool to be in touch with the tech-savvy audience. Some of them do it in a really smart way.
The magazine for the Snapchat generation
Once upon a time, someone recommended you to immediately check out certain mobile app which is believed to powerfully remodel people’s perception of what social media is. You’re finally convinced to this idea and you grab a copy of it. At this moment, first thought which come to your mind is necessity to look for people, friends or brands. You can’t find them, though. What’s your next step? Let’s find a help!
A Snapchat transition from the underdog to the dark horse of social media is underway. In fact, over 187 million active users can’t be wrong. While Snapchat is building up its advertising roster, more and more industries notice this mobile app as a promising destination for their business. E-commerce is knocking on the Snapchat door too.
Some people reckon that “New Albion” is a part of the USA (google it to check for yourself). It’s only a vain hope for those who jealously head to the north, to promise land, though. In fact, Canada wears the trousers on many surfaces. One of them is social media. It’s therefore not surprising that it’s driven by Canadian entities breaking a new ground in Snapchat marketing.
As attention became a new ruling currency in marketing paradigm nowadays, customer retention along developing branded communities of true advocates and evangelists have gained a new meaning for companies. To manage these customer behaviours, they have to take advantage of dedicated tools. One of them is (of course) Snapchat.