In the dog-eat-dog environment, companies engage in a variety of strategies for struggling for people’s attention on Snapchat. They do it for some reason. Building brand awareness and acquiring customers is one of them. But others do it with hope to poach and attract talented new employees, instead.
The magazine for the Snapchat generation
Running and growing (whether it’s small or big) business is like running a marathon. Sometimes you have to speed up and reinforce your current position. From time to time, you have to slow down to save stamina and avoid fizzling out closer to the end of the race. As an entrepreneur, being still hungry in many fields is equally important. One of the best ways to learn it is to temporarily look at things from a new perspective. So let’s assume a laid-back attitude and take a glance at what you can draw from sports field on Snapchat.
Over half a year ago, Snapchat introduced its first device called Spectacles. These smart sunglasses allow to record and publish snaps without tapping on a smartphone. You can treat them as an alternative to the GoPro or Google Glass 2.0. Undoubtedly, Snapchat Spectacles have been making some noise on the market. So let’s look at how people and brands get crazy about snapping with their aid.
After bringing out its first device, Spectacles, Snapchat has been dubbed a camera company by tech pundits. Some of them arguably expected that it’s an initial step of transition from being a messaging app into the entire hardware enterprise. This change hasn’t taken place though because it’s not Snapchat’s ultimate destination. Tech values are important for Spiegel’s team to get to build something bigger.
166-million, quite mature, community sending snaps every day means there is a lot of space for marketing and business efforts. However, many people still don’t know how to operate there or who could use Snapchat and, last but not least, what to use it for. Here we come, to help everyone in need of an insight.